Our Story

At Simmydoo, lingerie, sleepwear, swimwear, and resortwear are more than clothes. They are a woman’s quiet armor, intimate luxury, and everyday joy.

Born in Goa and rooted in Indian craftsmanship, Simmydoo is where comfort, elegance, and heritage meet. We create pieces for women who want softness without losing strength, beauty without sacrificing comfort, and sensuality with soul.

Our collections bring together organic cotton knits, Goa’s heritage Kunabi weave, premium fabrics, and hand embroidery traditions such as Chikankari and Kasuti. Every detail is considered: the feel against the skin, the way a garment moves, and the quiet confidence it brings to the woman wearing it.

We are proudly slow in our approach. Rather than chasing excess, we design with intention, choosing craft, fit, and feeling over noise. Simmydoo exists to remind women that intimacy with self is one of the truest forms of luxury.

Softness isn’t a compromise. It’s power.

We design for the woman who dares to be soft yet strong, embraces tradition, and lives boldly in the present. For us, femininity is not one thing. It is ease, confidence, sensuality, comfort, play, craft, memory, and self-expression.

Simmydoo is for women looking to celebrate themselves in pieces that feel as meaningful as they look. From intimate lingerie to sunlit resortwear, our work is shaped by the belief that what you wear closest to your body should feel personal, expressive, and beautifully made.

About Simran

Simran Dhond is a multidisciplinary fashion designer and the creative force behind Simmydoo, a handcrafted lingerie, sleepwear, swimwear, and resortwear brand born in Goa and rooted in Indian artistry.

A Gold Medalist in Knitwear Design from NIFT Bengaluru with an MA in Fashion & Textiles (Contour Specialisation) from De Montfort University, she brings together global expertise, technical precision, sensual aesthetics, and soulful storytelling.

Her vision for Simmydoo is deeply personal: to redefine sensuality through Indian craft, slow fashion, and timeless design, while inspiring women to feel beautiful, feel free, and feel wholly themselves.

Craft & Consciousness

Being thoughtful is central to who we are. We honor hand-finished surfaces, fabric stories, and Indian textile traditions, while building a brand that values care over speed and meaning over mass production.

Our promise is simple: to create intimate pieces with comfort, confidence, and craftsmanship at their heart.